mini concert in the heart of Bangkok to inspire energy sustainability through music
Banpu Public Company Limited, one of the leading international multi-purpose energy providers, inspires the public to realize that smart and clean energy can create something new and everyone can to be a part of.
Conveying the message “Banpu is closer to you than you think”, Banpu offers a campaign called “Love Song from Clean Energy” using “a love song” to connect younger generations to clean energy. Only clean energy is used in the song and music video production process as well as the mini concert at See Fah Park in the heart of Bangkok at Siam Square. This reinforces Banpu’s Greener & Smarter strategy which aims to achieve energy sustainability as a gift to people on the occasion of the company’s 40th anniversary next year. Violette Wautier, an artist who is passionate about the concept of sustainability and would like to see a brighter future for our world, performed a song called “Brighter Sky”.
Ms. Somruedee Chaimongkol, CEO of Banpu Public Company Limited, said, “The campaign was launched from Banpu’s brand position to deliver smarter energy for sustainability. One of our missions is to bring clean energy and growing energy technology to drive global business and industry. It’s another challenge to bring an energy that seems distant to be more accessible to younger generations while raising awareness that Banpu’s Smarter Energy for the Future can create something new and everyone can engage with it. through a love song that reaches people of all genders and ages. .”
“We want this campaign to be a good starting point to get to know each other better and let everyone know that ‘Banpu is closer to you than you think’ and that Banpu’s energy activities apply to life. We have energy solutions that can connect to people’s lifestyles and we hope everyone will know Banpu as a Thai energy company that is expanding internationally to provide smarter energy for the future in order to respond to the quality of life of people today. As part of the Greener & Smarter strategy which aims to achieve energy sustainability, while adhering to ESG (environmental, social and governance) principles, this campaign is a special gift on the occasion of Banpu’s 40th anniversary next year.
Mr. Sinon Vongkusolkit, Managing Director of Banpu NEXT Company Limited said, “The Love Song from Clean Energy campaign uses a love song to connect Banpu to people of all genders and ages, especially the younger generations. who have a greener and smarter lifestyle. We want people to see that smart, clean energy can bring us something new by using stored solar energy in our energy solutions to generate electricity at every stage of the campaign, including music production and filming music videos. To organize this mini-concert, we only use electricity from clean energy to create light and sound and everything on stage where the artists perform.
“We also had the opportunity to work with Violette Wautier, an artist from the famous label Universal Music Thailand, who is called upon to convey the intention and identity of Banpu. We hope this campaign will bring us closer together and make people more interested in clean energy. At the same time, we hope to see the Banpu brand get closer to everyone’s hearts,” Sinon concluded.
Follow more details on www.banpu.com or at https://www.facebook.com/Banpuofficialth/ and watch the music video for the song “Brighter Sky” on YouTube at https://youtu.be/bqd_CB-k7jM or the Banpu Facebook page at https://www.facebook.com/watch/?v=833511600996527