The prestigious SportsPro OTT Awards are dedicated to sports-focused OTT, streaming and video production – recognizing organizations and individuals pushing the boundaries and innovating in the rapidly evolving broadcast media industry. A high-caliber panel of 72 judges chosen from international rights holders, broadcasters and technology providers selected the winners in 14 categories.
Crowning Blackbird ‘Best Tech Company 2021’, SportsPro, said, “This award recognizes the company that drives the growth and disruption of the OTT sports industry through the use of technological innovation. The judges awarded Blackbird the top prize because they felt the company had been successful in evolving their user experience to meet customer needs, while paying attention to their carbon footprint, and spearheading the remote editing revolution. The judges also mentioned how impressive it is that it has been used by such a wide range of sports! “
Blackbird won the award after another strong year of expansion, which saw the company quickly build on its 45% revenue growth in 2020. Blackbird this year announced a series of new contracts with leading organizations including BT Sport, Univision, Eurovision Sport, EVS and Cheddar News. Strategic technical partnerships have been established with other industry leaders and pioneers such as LiveU, Newsbridge, TVU Networks and Streann Media.
In September, Blackbird launched its core video technology licensing solution, “Powered by Blackbird”, to enable advanced cloud native functionality and deliver major efficiencies for video companies. The launch came shortly after Blackbird announced a 5-year technology license agreement with a global broadcast company.
Blackbird is leading the campaign to dramatically reduce carbon emissions in the video production industry. Earlier this year, the company launched a carbon awareness study titled “Video Shouldn’t Cost the Earth” – in conjunction with environmental management consultancy Green Element. The study highlights that cloud-native Blackbird generates up to 91% less carbon emissions than on-premise and cloud-based video editing workflows. In July, Blackbird received the Green Economy Mark from the London Stock Exchange in recognition of its work in support of the green economy – only 2.5% of listed companies in the UK received this prestigious award.
CEO of Blackbird plc, Ian mcdonough, added, “We are delighted to have won this major industry recognition from such a large group of technology companies that we admire. company holding several patents around its technology. Likewise, the recognition that we are reducing the carbon footprint of our customers is extremely important to us as the media industry must lead by example in this area.
Blackbird drives brand awareness, monetization and effectiveness in sports, news, entertainment and business. Customers include Univision, Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A + E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the US Department of State and 75 US local news stations with TownNews.
About Blackbird plc
Blackbird plc operates in the rapidly growing SaaS and cloud video market. He created Blackbird®, the world’s most advanced cloud-native computing application suite for video, supported by its lightning-fast codec. Blackbird plc’s patented technology enables precise cloud navigation, playback, viewing and editing. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses , other consumer and business digital video channels.
Being cloud native, Blackbird® eliminates the need for expensive, high-end desktops and can be used from almost anywhere on almost any device. It also allows full visibility into multi-site digital content, improves the time-to-market of live content such as video clips and highlights for digital distribution, and ultimately results in much more efficient monetization.
Blackbird plc is a licensor of its core video technology under its “Powered by Blackbird” licensing model. By enabling video companies to accelerate their journey to true cloud business models, licensees benefit from reductions in energy and carbon, savings in time and money, and fewer requirements. of hardware and bandwidth and easy to scale.
SOURCE Blackbird plc