FAFA belts a number.
Muhammad Yusuf, Feature Writer
Emirati singer and songwriter FAFA brings a new melodic sound to fans with the release of her long-awaited single and music video, Tree of Flames. Recorded and produced in Abu Dhabi, the clip was also shot in the context of several locations in Abu Dhabi.
It tries to capture the feeling of a mystical atmosphere in contemporary times. The resulting clip is a dramatic cinematic affair that portrays an unorthodox love affair. The single was recorded, shot and produced by The BarCoe Studio, using a local crew and talent. BarCoe director Shiva Kojaki, who worked with FAFA to conceptualize the song and translate it into a meaningful visual story, commented, âTree of Flames is such a heartfelt song; So we really wanted to create a video that would convey his emotional intensity. When I suggested the idea of ââa romance between a mythical creature and a human, FAFA fell in love with it straight away. The rest was history.
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With the help of Dubai-based makeup artist Emily Clayton and fashion designer Jose Quiceno, the team designed the mythical creature that FAFA portrays as the centerpiece of the video. The production also stars UAE-based talent Nik Nieves, who was cast to play the self-centered male lead. Filmed in July in a scorching summer heat, the clip faced challenges, including finding an iconic tree to represent “the tree of flames.” The BarCoe team eventually found him in Abu Dhabi’s scenic Umm Al Emarat Park. Once pre-production was over, the team weathered the summer heat and shot a very cinematic music video on a âred camera,â an industry standard used in countless successful productions.
Umm Al Emarat Park is an urban park in Abu Dhabi. Students visit it through its partnerships with schools in the United Arab Emirates, with the aim of learning more about the country’s ecosystem, heritage and wildlife.
The overall design of the park honors the legacy of Sheikh Zayed bin Sultan Al Nahyan and his vision of preserving the cultural and natural history of the UAE. An ecologist at heart, he has worked tirelessly to preserve the environment and native species of the United Arab Emirates. A testament to its heritage, Umm Al Emarat Park features everything from botanical gardens to an animal barn and acres of lush green foliage. Other features include attractions and recreational facilities such as the children’s garden, amphitheater and more.
Sean Barcoe, Founder of The BarCoe Studio, said: âFrom locating locations, ensuring the health and safety of the team and actors, to using world-class equipment to enable technical shots, the team worked tirelessly on the project. “This experience further fuels our drive to succeed in creating more amazing content in Abu Dhabi with the wealth of talented people who reside here.” The single and the music video testify to the range of talent in the United Arab Emirates. As an artist, FAFA highlights the versatility of this generation and how the UAE is an emerging hub of music and content creation.
BarCoe Studio is located in Abu Dhabi and was founded in 2014 by Sean Barcoe, who is a Certified Sound Engineer and Video Production Specialist.
A full-service music, video and events production center, it houses a recording studio, video editing room and live band area. It has a subdivision that hosts live shows, digital shows, and creates digital content to showcase local talent to the world. In addition, it has additional services that support and mentor local artists. âTree of Flamesâ is now available on all streaming platforms, and you can watch the video on FAFA’s youtube channel at https://bit.ly/3u2JNO4.
FAFA is a 24 year old Emirati / Honduran singer and songwriter based in Abu Dhabi, passionate about telling stories through music. When she left her country to study abroad for college, she fell more deeply in love with the blues and ended up in Chicago to work on the style and learn alongside artists and producers. Her music is influenced by her own experiences and those of others, with whom she has spoken and with whom she has been able to relate to over the years. Her first single, Runnin ‘(Can’t Stop Me), is about motivating yourself and stopping being counterproductive.
It’s about taking charge of your excuses and falls and keeping moving forward, even if you feel like you can’t. FAFA has written other songs, including Sky Cries With Me and Toxic Love, and credits the influences of Etta James, Amy Winehouse and Sia, which helped shape her singing style. She finds pop music with deep messages particularly motivating. James was an American singer who performed in various genres including blues, R&B, soul, rock and roll, and jazz.
Winehouse was an English singer and songwriter, known for her eclectic mix of musical genres, including soul, rhythm and blues, and jazz. Sia is an Australian singer and songwriter. In 2018, FAFA won the prestigious Yasalam Emerging Talent Competition, voted on by a jury and selected from ten talented finalists, from hundreds of entries.