EVGA is ending its relationship with NVIDIA
The end of an era.
EVGA has invited members of the tech press to a closed meeting to announce the discontinuation of their graphics card manufacturing. The company has confirmed that it will not launch the GeForce RTX 40 series as well as future series.
EVGA also won’t make cards from competitors, like AMD or Intel. The company has completely stopped making video cards. This decision will stand as long as EVGA has the same CEO, the outlet reports.
The main reason for this decision was a sour relationship with NVIDIA. The company told Gamers Nexus “it’s about respect.” It was a primary decision to sever ties with NVIDIA, not a financial decision.
The company has already made RTX 4090 GPU samples, however, the decision has been made not to go into production, which means the EVGA RTX 40 GPUs simply won’t make it.
EVGA has terminated its relationship with NVIDIA. EVGA will no longer manufacture video cards of any type, citing a sour relationship with NVIDIA as the cause (among other reasons which have been downplayed). EVGA will not be exploring a relationship with AMD or Intel at this time, and the company will be conducting an impending downsizing as it exits the video card market. Customers will still be covered by EVGA’s policies, but EVGA will no longer manufacture RTX or other video cards. The company has already manufactured about 20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not go into production and has killed all active card-related projects, including KINGPIN cards.
—Andrew Han, CEO of EVGA
Up to 75% of EVGA’s revenue came from NVIDIA GPUs alone, so the decision to sever ties with NVIDIA was not easy and marks an important moment for the company. However, EVGA will continue to sell its existing GeForce RTX 30 GPUs and support the series.
NVIDIA has already provided a short statement, as reported Tae Kim:
We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew and our friends at EVGA all the best.
— NVIDIA Spokesperson
EVGA’s decision appears final, but it could be a critical lesson for NVIDIA to change its stance toward board partners. There are also concerns about whether EVGA’s decision was the right one, particularly not to pursue partnerships with other GPU vendors.
Source: EVGA, research Jon Peddie
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