EXCLUSIVE: This year’s Mipcom will put co-productions “front and center” as the market moves with the times, according to Lucy Smith, who runs the annual RX France event.
The Cannes market is introducing a 1,000-square-foot Producers Hub for the first time — where producers with early-stage projects can meet and discuss partnerships — and Smith told Deadline the move reflects developments in the industry. of television, by turning to co-productions. and away from traditional distributor-to-purchaser sales.
“If you look at the way sales have evolved, co-productions have become more important to everyone,” Smith added. “Co-pros were already organically part of the market, but we believe they have taken an extremely large share of the TV business and we wanted to pivot the Mipcom to ensure they are at the forefront.”
Marketplaces such as Series Mania are already paying close attention to co-production opportunities and Smith said the move came after “listening to customers, considering feedback, and keeping abreast of the latest research.”
She dismissed the idea that direct distributor-to-buyer sales no longer represent a large part of the market, while noting that fewer of these deals are likely to be signed during the four-day event, which runs from Monday October 17 to Thursday October 20. .
“It’s different for different companies,” she added. “There are many ways to use a marketplace like Cannes and you can’t just determine whether two parties sign a sales agreement.”
Coming back in person after almost three virtual years (a smaller in-person Mipcom took place last October) will also allow you to “meet someone by chance when you don’t know the next big partnership,” Smith added.
Smith was speaking with Deadline ahead of a market where organizers hope numbers will return to pre-pandemic levels of around 10,000, although slightly lower as Russia is no longer allowed to attend, a lack of Chinese presence and certain travel restrictions, according to the manager.
Participants will come from around 100 countries and there will be around 3,000 buyers, with the United States sending the largest delegation.
This heavy delegation speaks to the huge changes in the TV landscape that have taken place since Mipcom 2019, Smith added.
She pointed out that “Americans are coming back but in different ways,” with streamers like NBCUniversal and Paramount Global, Amazon buying MGM, and Warner Media merging with Discovery over the past three years.
“These companies bring in networks, buyers and distributors, so now we’ve got everyone back in a big way,” she added.
Meanwhile, Fox Entertainment will unveil its return to the world of international distribution with the launch of Fox Entertainment Global, which will be discussed in a keynote with key executives including new Fox Entertainment Global CEO Fernando Szew.
Other speakers included BBC Director General Tim Davie and Studios CEO Tom Fussell, Fremantle bosses Jennifer Mullin and Andrea Scrosati, Amazon Studios boss Jennifer Salke and CEO of Banijay, Marco Bassetti.
Elsewhere, panels include a discussion between Lars Wingefors, CEO of the Lord of the Rings IP buyer Embracer Group, with ACF Investment Bank CEO Thomas Dey helping broker the deal.
The market is also launching with a new name, rebranded as Mipcom Cannes, and Smith said the move “felt like a way to get the message across that Cannes is the global mecca for entertainment content.”
She was speaking with Deadline around the time Natpe and the Edinburgh Film Festival brought in directors, after a difficult Covid period in which many event companies struggled.
“The pandemic has been difficult for many industry events,” she added. “Natpe’s statement was pretty clear that they are optimistic the 2023 event can go ahead as planned and we wish them very well.”