THE LLOYD PRICE MUSICAL will play at the Studebaker Theater in Chicago in the summer of 2023

Well, Lawdy Lawdy Lawdy, Miss Clawdy… Personality: The musical Lloyd Price is coming to Chicago! The new musical celebrating the life, career and unforgettable songs of pioneering Rock & Roll Hall of Fame legend Lloyd Price (1933-2021) will play at the beautifully renovated Studebaker Theater in the historic Fine Arts Building (410 South Michigan Avenue ). Performances will start on May 31, 2023.

Personality: The Lloyd Price Musical features many of Price’s classic songs, including “Stagger Lee”, “Lawdy Miss Clawdy” and his signature song, “Personality”. The musical’s book is by B. Jeffrey Madoff, based on extensive conversations with Price.

The production is led by Sheldon Epps (the Blues in the Night nominated by Tony and Olivier), choreographed by Edgar Godineaux (associate choreographer for Broadway’s Ain’t Too Proud: The Life and Times of the Temptations, Memphis), and musically directed by Shelton-Becton (Broadway and HBO’s Lady Day at Emerson’s Bar & Grill with audra mcdonald).

The world premiere of Personality: The Lloyd Price Musical played from March 9 to April 3, 2022 at People’s Light in Malvern, Pennsylvania. The Philadelphia Inquirer applauded: “The personality beautifully recalls the life and legacy of Lloyd Price.” And The Broad Street Review said, “The personality is visually captivating and musically joyful. Madoff recounts Price’s setbacks and triumphs in a thought-provoking look at the music industry and the challenges of being a black American.”

From humble beginnings in his hometown of Kenner, Louisiana, Lloyd Price overcame incredible odds on his path to a breakthrough musical career.

As a young black recording artist in the segregated Deep South of the pre-Civil Rights era, Price’s success across racial divides was even more remarkable. Armed with determination and a soulful sound embraced by the early rock & roll youth movement, Price rocketed to stardom in 1952 when his single “Lawdy Miss Clawdy” reached No. 1 on the R&B charts, making him the first teenager to sell over a million records. However, the path to the Rock & Roll Hall of Fame was a winding one: Immediately after the success of his first record, he was drafted to fight in the Korean War in 1953. But Price, a master of reinvention, would find his place. . many times. He became the first black man to open a nightclub under Harlem in New York, and the first recording artist of any color to start his own label, generating more hits like “Stagger Lee” and “Personality “, and spreading New Orleans. His R&B around the world.

Cast and ticket information for Personality: The Lloyd Price Musical will be announced in the coming weeks.

BIOGRAPHIES

B.Jeffrey Madoff

(Book) began her career in fashion, becoming one of the top 10 designers in the United States before moving into film and video production. He has produced award-winning documentaries and web content for clients around the world, including Ralph Lauren, Tiffany and Radio City Music Hall. Madoff is an adjunct professor at the Parsons School of Design, and his bestselling book, Creative Careers: Making a Living with Your Ideas, is based on the class he teaches. He has been a guest speaker at The Wharton School, Princeton University, NYU Steinhardt, NC State, and Google Next on the topics of brand building and creativity. This fall, Madoff will host a series of panels on remaking the artist as an entrepreneur with Yale University’s Tsai Center for Innovative Thinking and MOI. He is on the Advisory Board of Artolution, a global organization that focuses on developing local leaders in the arts to use collaborative art-making as a tool for communities to share their stories with the world. Madoff graduated with honors from the University of Wisconsin with degrees in philosophy and psychology. He was also on the wrestling team, which combined with his college education prepared him for a life in the acting world.

Lloyd Price

(1933-2021) (Music & Lyrics). Lloyd Price’s first song, “Lawdy Miss Clawdy”, was released in 1952. It reached No. 1 and was “R&B Record of the Year” in Billboard and Cashbox magazines. Price received Cashbox’s “Best New R&B Singer of 1952” award. “Lawdy” was the first song by a teenager to sell over a million copies, tearing down the wall of racing music and opening doors for black and young musicians. His career ended when he was drafted and sent to Korea. Before leaving, he got Little Richard his first recording contract. When Price returned home, he released two of his biggest hits in a row, “Personality” and “Stagger Lee.” As an entrepreneur, Price was the first musician of any color to start his own record label as well as the first black person to open a nightclub in New York’s Harlem. In 1995, “Lawdy” was added to the Rock & Roll Hall of Fame’s list of “500 Songs That Shaped Rock and Roll”. Price was inducted into the Rock & Roll Hall of Fame in 1998.

(Director) was artistic director of the famous Pasadena Playhouse for two decades. Currently, he continues to serve The Playhouse as Artistic Director Emeritus. He was also artistic advisor for Theater Under the Stars in Houston. Prior to that, he was associate artistic director of The old globe Theater. Mr. Epps has directed numerous plays and musicals at many major theaters nationwide, including the Roundabout Theater Company, Manhattan Theater Club, Guthrie, Playwrights Horizons, Seattle Repertory Theater, arena scenethe Ford Theater and The Goodman Theater. He conceived and directed the highly acclaimed musicals Play On! and Blues in the Night, both of which received Tony Award nominations on Broadway. Blues was also nominated as Best Musical for the prestigious Olivier Award in London. He also co-directed the production of Baby, It’s You! Mr Epps has also had a busy career as a television director helming episodes of shows such as ‘Frasier’, ‘Friends’, ‘Everybody Loves Raymond’, ‘Girlfriends’, the new Netflix series’ The Upshaws” and many more. He is a long-time board member of the Society of Directors and Choreographers and currently sits on the board of the SDC Foundation. He is the recipient of the prestigious Alumni Achievement Award from his alma mater Carnegie Mellon University. Recently, he was appointed Senior Artistic Advisor at Ford’s Theater in Washington, DC.

(Music Supervisor) is a pianist, singer, composer, arranger, conductor and vocal coach. He was the musical director of many announced singers such as Judy Collins, Patti Austin, Phylicia Rashad and Roberta Flack. Her Broadway credits include Lady Day at Emerson’s Bar and Grill with audra mcdonaldShuffle Along…directed by George C. Wolfe, The Wiz, Ain’t Misbehavin’, The Color Purple, Memphis and Baby It’s You! He recently received the “VIV” (Audelco) award for best musical director for the CSC production of Carmen Jones.

(Choreographer) is nominated by the NAACP for Best Director/Choreographer for Memphis, the Musical (Larger Theater Los Angeles). People’s Light: Lights Out: Nat “King” Cole (Barrymore Award for Outstanding Choreography / Geffen Playhouse – LA Drama Critics Circle Award for Choreography). Broadway, Associate Choreographer: Ain’t Too Proud – The Life and Times of the Temptations (Tony Award for Best Choreography), Memphis, the Musical (Tony Award for Best Musical and Olivier Award for Best Choreography), Leap of Faith, Flashdance, the musical. Cinema/Television: Comedy Central Pilot “Nora from Queens” with Awkwafina (choreographer), The Five Heartbeats (associate choreographer), Idlewild (associate choreographer), “SYTYCD Canada” (choreographer), Motown 30th Anniversary (associate choreographer). Engineer: @egoconcepts Website: edgargodineaux.com